Is Self-Gifting a 'thing'?

When it comes to Christmas shopping, many people aren’t just shopping for others—they’re shopping for themselves too. Shocker... or not?. The trend of self-gifting has grown significantly in recent years. Research shows that about 60% of people admit to buying gifts for themselves during the gifting season. How high is the figure really, if we were totally honest?!  The reasons vary: some see it as a way to reward themselves for hard work or if they've had a tough year, while others take advantage of the festive discounts to purchase items they’ve had their eye on for months.  With clothes and fragrance topping the list, tech is high up there and even house plants get a mention!

Many companies strategically market products that appeal to self-gifters by offering ‘treat yourself’ deals and highlighting exclusive bundles during this time. It’s become a popular way for shoppers to enjoy the festive spirit and make the most  of seasonal offers. Whether it’s an indulgent accessory or the latest tech gadget, self-gifting is now a celebrated part of the Christmas shopping experience and why not!  Do you Self-Gift?